Prominent tourism exhibition “MATTA Fair” took place at the Malaysia International Trade and Exhibition Centre, featuring the national pavilion of Uzbekistan, reports Dunyo IA.

During the exhibition, presentations dedicated to the tourism potential of Uzbekistan were held. The event participants were briefed on the reforms being implemented in the tourism sector, the dynamic development of pilgrimage tourism, as well as the measures being taken to create comfortable conditions for pilgrims.

Particular attention was paid to the fact that as a result of visa regime liberalization in recent years, a visa-free entry regime to Uzbekistan has been established for citizens of more than 90 foreign states, including Malaysia.

Exhibition visitors had the opportunity to familiarize themselves closely with the historical and modern tourism hubs of the Bukhara, Samarkand, Khorezm and Kashkadarya regions, as well as the city of Tashkent, their rich culture, unique architecture, art and national traditions.

In the national pavilion, representatives of the Tourism Committee, Khokimiyat of the Kashkadarya Region, “Uzbekistan Airways” and a number of domestic tourism companies broadly promoted tourism packages covering pilgrimage tourism, “historical and cultural tourism”, gastronomic tourism, “Umrah+”, winter tourism and other areas in B2B and B2C formats.

Representatives of Uzbekistan Airways informed the participants about the facilities established for tourists, particularly the availability of direct flights between Tashkent and Kuala Lumpur.

Furthermore, a number of Malaysian tourism companies participating in the exhibition secured the sale of travel packages to Uzbekistan.

During the event, within the framework of direct cooperation between the tour operators of the two nations, concrete agreements aimed at increasing the tourist flow to Uzbekistan were reached.

Malaysian Association of Tour and Travel Agents (MATTA) was founded in 1975 and unites more than 3,000 tourism companies. MATTA has representative offices across the country and regularly conducts the “MATTA Fair” tourism exhibitions in all states of Malaysia.

Exhibition in Kuala Lumpur is considered one of the largest and most renowned tourism fairs in the Asia-Pacific region. The event features over 1,200 tourism companies and representatives from more than 50 foreign states, with the number of visitors exceeding 100,000 people.