The Republic of Uzbekistan is proudly represented by its national pavilion at the "Riyadh International Book Fair 2025", taking place in the capital of the Kingdom of Saudi Arabia, reports Dunyo IA correspondent.
The event is organized with the support of the Ministry of Culture of the Republic of Uzbekistan, the Embassy of the Republic of Uzbekistan in Riyadh, Alisher Navoi National Library, the Center of Islamic Civilization, Tashkent State University of Oriental Studies, and leading publishing houses of the country.
The pavilion showcases both contemporary and classical publications, scholarly works, and illustrated albums dedicated to the history, culture, and spiritual heritage of the Republic of Uzbekistan. Of particular interest to visitors is a replica of the renowned Ottoman Quran preserved in Tashkent, as well as rare facsimiles of ancient manuscripts and archival documents.
In addition to the book exhibition, visitors have the opportunity to experience the richness of Uzbek culture and folk art: traditional suzani embroidery and national jewelry are on display, alongside works by miniature artists and artisans, ceramics, and traditional clothing. The pavilion also features calligraphy art, offers tastings of Uzbek dried fruits and natural sweets, and hosts an exhibition of folk crafts and decorative-applied arts.
Uzbekistan pavilion attracts significant attention from visitors. It is frequented not only by general attendees of the fair but also by entrepreneurs who take the opportunity to explore the country’s cultural exhibits while simultaneously engaging in business negotiations aimed at enhancing trade, economic, and investment cooperation between Uzbekistan and the Kingdom of Saudi Arabia.
A presentation of the country's tourism potential and a B2B meeting between Uzbek and Malaysian tour operators took place at the Embassy of Uzbekistan, reports Dunyo IA correspondent.
Malaysian participants were briefed on the large-scale reforms in Uzbekistan's tourism sector, measures for the accelerated development of the industry and the creation of comfortable conditions for foreign tourists. It was noted that a visa-free regime is currently in place for citizens of more than 94 countries, including Malaysia.
Uzbek tourism companies presented programs covering Samarkand, Bukhara, Khorezm, Tashkent region and the capital city, alongside tourism packages tailored for pilgrimage, historical-cultural, winter, MICE and gastronomic tourism.
Representatives of “Uzbekistan Airways” provided information on direct flights between Tashkent and Kuala Lumpur. During the winter period, the number of direct flights between Uzbekistan and Malaysia is scheduled to increase from two to four flights per week.
Participants noted that the expansion of direct air connectivity will contribute to the growth of tourist flows between Central and Southeast Asia.
Following the B2B negotiations, concrete agreements were reached on expanding the sales of tourism packages in Malaysia for pilgrimage, winter and MICE tourism with the aim of increasing the flow of tourists to Uzbekistan.