Today ancient Bukhara is once again strengthening its position as an international cultural centre and experiencing a new stage of cultural and tourism development, reports Dunyo IA correspondent, citing with reference to the Ukrainian magazine “Kyiv Diplomatic”.
Publication notes that the American newspaper “The New York Times” published an article dedicated to Bukhara, one of the oldest cities in Uzbekistan. For more than a thousand years, Bukhara remained one of the most important centres of the Great Silk Road, connecting the East and the West. Trade routes passed through the city, along which jewellery, textiles, porcelain, and other valuable goods were transported. From the 8th to the 13th centuries, Bukhara became one of the largest intellectual and cultural centres of the Islamic world, where outstanding scholars, architects, mathematicians and artists worked.
Authors of the publication pay particular attention to the city’s rich historical and architectural heritage. Bukhara has preserved the ancient Ark Fortress, mausoleums, madrasas, mosques with distinctive turquoise domes, and other landmarks, many of which are included in the UNESCO World Heritage List. More than 140 sites of the historic center are located within walking distance of one another, making the city one of the best-preserved historical complexes in Central Asia.
According to the publication, today Bukhara is once again strengthening its position as an international cultural center. One of the most important events was the first Bukhara Biennial of Contemporary Art, held in the autumn of last year. As part of the project, artists from Uzbekistan and other countries created works specifically for the city’s historic spaces, collaborated with local artisans and participated in joint cultural initiatives.
As noted in the publication, the organization of the Biennial contributed not only to the promotion of cultural heritage but also to the development of tourism infrastructure. New hotels, restaurants, cultural spaces and shops are opening in Bukhara, catering to the growing interest of international travellers.
“The New York Times” also presented its own city guide, recommending that tourists visit historical landmarks, including the Sitorai Mokhi-Khosa Palace, Chor-Bakr Memorial Complex, Baland Mosque and Khoja Zayniddin Sufi Complex.
Ahead of the 35th Anniversary of Uzbekistan's Independence, a special report titled “New Uzbekistan – Center of Pilgrimage Tourism in the Digital World” was broadcast on the national television channel of Malaysia, “Berita RTM”, reports Dunyo IA.
Within the framework of the television report, Professor Badrul Bin Isa, Head of the Malaysian Academy of SME and Entrepreneurship Development (MASMED) at Universiti Teknologi MARA (UiTM), and Professor Norfadilah Kamaruddin, Dean of the university, presented the “Uzbekistan – Malaysia: Creative Tourism” initiative. The project is being implemented with the support of the Embassy of Uzbekistan, jointly with the Tourism Committee and the Center of Islamic Civilization.
Initiative involves creating professional digital content about Uzbekistan’s tourism potential using “visual storytelling”. From August 17th to 31st, a creative team from UiTM, consisting of professional photographers and designers from the faculties of art, design, and media, will conduct film and photo shoots in Tashkent, Samarkand, Bukhara and Khorezm. Primary focus will be placed on the cities' Islamic historical heritage and other landmarks of the country.
Prepared photo and video materials are planned to be distributed via “Instagram”, “Facebook”, “TikTok” and “YouTube”. Students from Uzbek higher education institutions specializing in design, art, tourism, and hospitality will also participate in the project. This will facilitate an exchange of experience in academic, tourism and creative spheres.
In the interview, Professor Badrul Bin Isa noted that the project is aimed at wider presentation of Uzbekistan among the Muslim population of the ASEAN countries. According to him, the digital platforms will be used to tell about the authentic historical heritage of the country, the opportunities of pilgrimage tourism, and modern transformations in Uzbekistan.
“We want Uzbekistan—a country with a rich Islamic heritage, high culture, and hospitable people—to be rediscovered by the residents of the ASEAN region”, Professor stated, also congratulating the people of Uzbekistan on the 35th Anniversary of Independence and expressing hope that the outcomes of the project would become a worthy gift for this milestone date.
Initiative is expected to contribute to the popularization of Uzbekistan’s pilgrimage tourism and attract a larger number of tourists from ASEAN countries.